Tips for preventing your email from being marked as spam

• Do not use lots of exclamation points!!!!!!!
  Do not use more than one exclamation point per word/phrase.
   
• Do not use ALL CAPS
  Don't type all in caps. A hallmark of the Nigerian Bank Scam, typing all in caps isn't just rude; it may get your newsletter forwarded to a blacklist. Additionally, make sure to capitalize the beginnings of your sentences and otherwise use professional grammar and punctuation. An unprofessional email may be more likely to arouse the suspicions of your readers.
   
• Check what you put in the subject line
  Do not add recipient name
  Do not have a lot of white space
  Do not have certain words like "free," "limited time", "money", "free" etc.
  Putting a date in the subject helps. Add current date in the subject.
  Take a look at the Spam in your own inbox for examples of words not to use.
  Here is a list of words that are likely to trigger spam.
   
• Do not use calls to action like "Click here!" or "Click here now!" or "Act now!" or "Limited time!" (be especially careful with your unsubscribe link, where you might say something like, "click here to unsubscribe")
   
• Do not use "abracadabra text" in your message, even if you're sending a test campaign. Spam filters get suspicious of all that "lorem ipsum" stuff. When sending test campaigns, use content that's as real as possible.
   
• Typing in one paragraph, then copying it and pasting a few times. Spam filters can see all the duplicate content, and they think it's spam.
   
• Do not use the word "test" in your subject line.
   
• Do not be too creative with your spelling, because the spammers do that all the time (you do get a lots of spam messages with "m0rtg4g3" and "ref1nanc3", don't you?).
   
• Do not make an HTML email that's just a bunch of pretty graphics. You need some text in your message, too. Otherwise, the spam filters will have nothing to read, and will think your message is junk.
   
• Add Sender's name (typically company name) while sending the emails out in the campaign.php page where you input the subject and sender's email address.
  For example, put Closerlook Search Services Inc. <support@closerlooksearch.com> in the From Email Address field.